Sognare Motorsports International
Project Description:
Visual Eyez Studio was approached by a female entrepreneur who was headstrong about starting her own business in the male-dominated automotive industry. Enter: Sognare Motorsports International (SMI). She wanted us to incorporate her Italian heritage into the branding and logo. The following logo design was a result of our collaboration based on some market research and studies done to capture the feminine feel of the CEO yet appealing to the male dominant market. Sognare Motorsports International will focus on wholesale and distribution of auto-parts, wheels, kits and more. They are currently working on their lifestyle branding including but not limited to: T-shirts, pants, hats, key chains, decals, wheel caps and more.